Subaru of America is offering eligible U.S. Military personnel and retirees a $500 bonus toward the purchase of a new Subaru.

We support you on and off the road with the Subaru Military Discount Program and are proud to offer a special discount to active-duty and reserve members of the six branches of the United States Military as well as the National Guard.  Eligible branches include:
  • Air Force
  • Army
  • Coast Guard
  • Marines
  • Navy
  • Space Force 
Also eligible are veterans and retirees within twelve months of your date of separation from the military. Finally, we offer this discount to spouses or domestic partners of eligible participants residing in the same household. Subaru wants to thank all those who serve and the families affected and this is how we do it. We encourage you to take advantage of this opportunity and contact us for more information.

How Does it Work?

After negotiating with a Subaru retailer for the best price for your new vehicle, you will receive an additional discount of $500 to ensure the absolute best deal for our members of military service who we appreciate immensely. For any more questions please do not hesitate to contact us. We offer multiple facets of communication including the VIP Program Headquarters at Subaru of America. Use the following to contact:Email: Phone: 1-800-VIP-0933


Subaru is also happy to offer the Lehman XPRESS Service. It's fun, fast, and convenient saving you time with same-day delivery and a complementary disinfectant. Get your purchasing or servicing done 100% online from the comfort and safety of your own home. Check out the Lehman XPRESS tab on our website or contact us for more information!

What You Need

No hassle necessary, just provide documentation of your service at the time of your purchase to access your benefits! We want your lives to be as easy as possible because it's what you do every day by serving us and our country, and this is the way we know best. Love. It's what makes a Subaru, a Subaru. And we want to extend that love as far as we can with this discount. Our appreciation can never be fully said in words so we're offering this incentive as a way to say thank you for your service.
This Discount Program is also available to veterans and retirees within 12 months of your date of separation from the military. It is also available to a spouse or domestic partner of an eligible participant residing in the same household.

How Does It Work
Once you negotiate your best price with a Subaru retailer, you'll receive an additional discount of $500. In addition, your price will be further reduced by any applicable zone or regional cash incentives in effect at the time of purchase.*

For complete program details and eligibility information, please contact your local participating Subaru retailer or you can contact the VIP Program Headquarters at Subaru of America at:


Phone: 1-800-VIP-0933

Documentation Required to Access Program Benefits
  • Department of Defense correspondence attesting to Duty Status

Because words aren't the only way Subaru thanks you for your service.

Love.  It's what makes Subaru, Subaru.

*Subaru is a registered trademark. Limited time offer subject to change without notice. Valid in the U.S. only, except Hawaii. Terms and conditions apply. Prior sales excluded. Certain models may be excluded. May not be combined with all Subaru incentives.

Learn More About the Program